I owned and led the end-to-end consumer experience across customer-facing products, partnering closely with the broader Product team to conceptualize and design features that improved usability and overall customer satisfaction. I researched industry best practices and analyzed user friction points to inform thoughtful, user-centered design solutions. In collaboration with cross-functional stakeholders, I gathered requirements, incorporated feedback, and aligned on design needs to ensure solutions met both user and business goals. As the design system subject matter expert, I maintained consistency and scalability across products, while also serving as a key communication bridge between design, product, and engineering teams to clearly convey design intent and support efficient product development.